Miele & Cie. KG is Germany's third-largest manufacturer of household appliances with a strong foothold in the European market. The company is best known for its durable washing machines, tumble dryers, rotary irons, dishwashers, built-in refrigerators, freezers, stoves and stove hoods, and vacuum cleaners.

Miele put out a request for tender for telemarketing services to generate sales leads for their UK network of 18 distribution partners. They needed a partner that could provide a personal, tailored approach that would evolve in line with their long-term sales and marketing strategy.

Read the customer success story to find out more.