Face-to-face meetings give you the ability to read body language, gauge emotion, and establish trust and rapport through high quality human interaction. If in-person meetings and events have been an important part of your marketing mix pre COVID-19, you may be concerned about their loss and the impact on your future pipeline.

As with many things during lockdown, companies are finding alternative ways of reaching their audience, using other channels strategically to fill the gaps created by enforced social distancing. We’ve seen video and conferencing come to the fore and WebEx and webinars used to connect with audiences in a targeted and interactive way. Social media allows brands to continue to reach out and engage with new audiences and likeminded groups by offering opinion and participating in discussions that position them as thought leaders and experts in their field.

At a time when most communications are digital, phone contact establishes a very personal, two-way dialogue, a real human connection that builds trust and rapport but from a safe distance. This channel is also targetable and direct, helping you reach high-value prospects at a distance and glean customer insight that helps nurture the relationship once a connection is made.

Whilst you can’t easily meet clients or prospects in person at the moment, there are still effective ways to reach out to new audiences and build strong sustainable relationships during this pandemic - we’ve highlighted just five of these in our infographic below.

Individuals are hungry for a human connection and integrating regular phone contact alongside digital connections is a powerful way to differentiate your brand and build relationships that will feed your pipeline health. If you are finding it challenging to reach your audience and engage in a meaningful, authentic way, get in touch to discuss how we can help.