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"Prospective clients have frequently commented that they would have not normally responded to a cold call but that the person on the phone was so interesting and professional. Praise cannot come higher than that..." Business Development Director at Supply Direct

The Client

"Supply Direct is committed to providing the highest quality, most efficient and effective food and consultancy service to the catering industry.”

Supply Direct was founded in 1994 and is owned by Castle View Investments, which was founded in 1966. The group has a turnover of £80m. The company head quarters are in Watford and the Administrative HQ is Stirling in Scotland.

Supply Direct offers a complete online catering management service directed at large in house catering facilities such as schools, colleges and hospitals. This service has been enhanced by the additional offering of an auditing system for catering to ensure that the organisation is consistently updated with legislative and training requirements.

The Project Supply Direct utilise an ongoing telemarketing strategy for targeting specific organisations within different market areas. Each project is briefed and trained as required to ensure that the approach taken maximises the potential of each call.

The Results

The reason for the ongoing success of the Supply Direct campaign is a strong working relationship with the Supply Direct Sales & Management team and a consistent approach to calling that has developed during the project and continues to be enhanced. Supply Direct has recently moved from appointment setting to seminar attendance due to the unprecedented levels of interest from the target market place.

The Business Development Director of Supply Direct had this to say about The Telemarketing Company:

"Our on going campaigns with The Telemarketing Company have been hugely successful in gaining introductions for Supply Direct. This has been due to many factors, not least that the calling team is personally interested in gaining an understanding of the product while personally supporting what we do. So much so, that prospective clients have frequently commented that they would have not normally responded to a cold call but that the person on the phone was so interesting and professional. Praise cannot come higher than that."

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