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"If The Telemarketing Company’s success in the B2B market place is due to its people then Kamino’s team at The Telemarketing Company would be a manifestation of this belief..." Sales Director at Kamino
The Client
‘Outstanding value and award winning service in sea, air logistics and supply chain management’
Kamino founded in 1969 in New York, with offices now spread throughout the USA, Europe and Asia; Kamino employs over 400 people worldwide.
Their services extend from management of shipments by air, ocean or road freight through to warehousing, online inventory control, returns management and call centres taking customer orders; in essence management of the entire supply chain.
The Project
The aim of the telemarketing project was to promote Kamino not only as a supplier of sea and air freight but also as a company able to deliver a total supply chain management service. The campaign is run on a project basis, with each project treated individually, using specific target data in order to generate as many quality appointments and leads as possible during the required timescale.
The Results
The huge success of the campaign has been due to a combination of constant dialogue and review meetings with Kamino, the consistency gained from using the same team throughout and adapting the approach to each piece of work.
The return on investment within the first six months has already reached 180% with future scope for an increase of business on the initial contracts won. The Sales Director of Kamino says of the campaign:
"Kamino have been both a demanding and varied customer for The Telemarketing Company, but from day one they reached a through and good understanding of our business allowing swift progress to a healthy ROI.
Our telemarketing and account management team have been extremely focused throughout each project - their work has always been very detailed and professional and carried through in an efficient and orderly manner. Review meetings that were held were always well prepared for and target KPI’s were always reached.
If The Telemarketing Company’s success in the B2B market place is due to its people then Kamino’s team at The Telemarketing Company would be a manifestation of this belief."