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"We set ourselves and expect from our suppliers a high standard, the delight factor The Telemarketing Company has achieved by surpassing those standards is exceptional... Vaccine Direct and Distribution Manager

The Client

Formed in 1994, Aventis Pasteur MSD is a leading vaccine company in Europe. They are the only company specialising exclusively in vaccines and have the widest portfolio of in-company sourced products. In 2000, they achieved a turnover of Euros 594 Millions, making it the undisputed No 1 on the European vaccine market with a market share of more than 40%.

The Requirement

Aventis Pasteur’s requirement was to capture orders by telephone for their flu and pneumo vax products. Following their investigation into the outsourcing of telemarketing, the contract was awarded to The Telemarketing Company.

The Results

The campaign commenced and proved to be highly successful, far surpassing the KPI’s set by Aventis Pasteur at the outset of the campaign.

A Second Campaign

The next campaign objective was to set appointments for the field based sales team with Senior Practice Managers of GP Practices to promote a range of vaccines.

Again, The Telemarketing Company far exceeded the initial targets set and a further programme of telemarketing has been scheduled.

In order to produce the volume of activity required over a limited timescale, The Telemarketing Company provided a dedicated calling and management team situated in a dedicated area of The Telemarketing Company's premises, thus creating a highly focussed team that took ownership of the campaign.

Testimonial

The Vaccine Direct and Distribution Manager at Aventis Pasteur says of working with The Telemarketing Company:

”‘As a company we set ourselves and expect from our suppliers a high standard, the delight factor The Telemarketing Company has achieved by surpassing those standards is exceptional. This is not merely in exceeding the targets that we set, but is also in the positive, enthusiastic and professional approach that everyone involved in our projects demonstrated.

It is a pleasure working with TMC and we look forward to a continuing working partnership.”

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