Sue Ryder Care case study | Testimonials

"The more and more leads that came through, the more exicted we got!" Events Manager at Sue Ryder Care

The Client

Founded in 1953, by namesake Lady Sue Ryder, Sue Ryder Care is a leading healthcare charity who specialise in providing expert care and support for people living with conditions including Cancer, Multiple Sclerosis and Brain injury.

Sue Ryder Care is the only charity who specialise in directly caring for people throughout their lives living with long term neurological conditions and for people who are dying. Their highly trained doctors, nurses, carers, social workers, therapists and volunteers are dedicated to helping people live their lives to the full.

SRC Logo

The Challenge

The Sue Ryder Care Cup is a nationwide golf competition, hosted by leading healthcare charity Sue Ryder Care. The competition finalists will be able to compete on one of the world's most prestigious courses, Celtic Manor's Twenty Ten course (the first course built specifically for the Ryder Cup), ahead of the giants of golf and sport's most anticipated event in 2010, The Ryder Cup.

The Challenge to Sue Ryder Care was to gain the interest of golf clubs nationwide and persuade them to promote the Sue Ryder Care Cup to their members.

The Solution

After visiting our offices in Brighton, the Head of Events and the Events Manager decided to appoint The Telemarketing Company to promote the event. The Head of Events at Sue Ryder Care comments,

"The Telemarketing Company was our ideal choice of marketing partner for a highly targeted fundraising campaign that will appeal to golfers everywhere.

The brief involved contacting Club Secretaries and Golf Professionals as they needed to be people who could influence the whole club and get as many of their members as possible to enter the competition.

The Results Sue Ryder Care was impressed from the start with The Telemarketing Company's approach to the campaign. Their Events Manager explains:

"It was good to know that right from the beginning The Telemarketing Company's staff were interested and excited about our campaign. I also think the briefing process of first in paper to the Account Manager to give to the callers, and then a face-to-face briefing session with hand selected callers, gave me the confidence in their ability as I had met, briefed and answered all the callers questions therefore knowing that they were both interested and knowledgeable about our product."

"The reporting works brilliantly. The daily lead listings are presented in a format that can be uploaded straight into our own database and as there is a small amount of fulfilment required for each lead, it is great to have the leads early every morning so that they can be uploaded onto our database and be fulfilled before the post! As this was a first for Sue Ryder Care and the Sue Ryder Care Cup is also a new product, the more and more leads that came through, the more excited we got!"

HEADLINES