nPower case study | Testimonials

"The relationship with The Telemarketing Company has been very profitable for npower business..." Head of Marketing and Data Analysis at npower

The Client

npower is one of the UK's largest energy suppliers. It supplies electricity and gas along with related services to around 6.8 million customers through its retail business.

The company also operates and manages a flexible portfolio of power stations, and is a market leader in renewable energy development through its wind and hydro business npower Renewables.

The npower business division was formally created in October 1999 and launched in April 2000. It combines the former electricity and gas supply businesses of MEB, Calortex, MEB Powerline, National Power Energy Direct and Independent Energy, Yorkshire Electricity and Northern Electric and Gas.

The Project

The Telemarketing Company have been working in partnership with npower business to develop key segments within the B2B market. Together we have developed a fully integrated contact strategy to understand and target prospects. The strategic use of telemarketing is the key component within this programme both in terms of developing the market and crucially generating brand awareness amongst businesses.

The two stage calling process identifies both short and medium term prospects for npower's sales channels and minimises cold calling ensuring prospects are contacted at the right time.

The Results

npower business Head of Marketing Data and Analysis, comments:

"The relationship with The Telemarketing Company has been very profitable for npower business on a number of levels. Not only is our brand pro-actively communicated to targeted prospects, but it makes commercial sense for both us and potential customers if we talk to them when their contract is due for renewal."

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