Nexus Technology case study | Testimonials

"Over 50% of the leads generated are still genuine opportunities for us and these have significantly added to our pipeline." Managing Director at Nexus Technology

The Client

Nexus Technology is a software vendor specialising in the areas of compliance, corporate governance and risk management. Nexus Technology has a successful record of developing custom-designed applications and marketing its leading Policy and Procedure Management System, NETconsent.

NETconsent delivers vital policies and procedures direct to employees' desktops, empowering them to do their roles more effectively. By ensuring that every employee sees and agrees to relevant workplace policies, organisations can minimise risk and prove compliance with constantly evolving legislative and regulatory requirements.

The Challenge

Nexus Technology's objective was to enlist a telemarketing agency to generate qualified telephone appointments with key decision making contacts on their behalf. Their aim was to then be able to give an online demonstration of their product NETconsent, over the phone during these appointments. They also wanted to generate interest for an upcoming seminar.

As a Microsoft Gold Certified Partner, Nexus Technology were able to take advantage of The Telemarketing Company's progressive and long standing partnership with Microsoft as one of their preferred UK telemarketing agencies.

The Managing Director at Nexus Technology, said of The Telemarketing Company's approach to the campaign:

"We found The Telemarketing Company to be very easy to communicate our requirements to with experienced career telemarketers who quickly understood our proposition and were therefore able to represent our brand in a way which gave us a lot of confidence."

The Results

Nexus Technology were so pleased with the results from this first campaign that they have recently begun their second. Their Managing Director comments:

"The reporting was excellent and The Telemarketing Company interacted very well with our procedures and feedback requirements. We had a good level of results at a variety of different companies and due to the level of information provided it was easy for us to talk constructively to these prospects from day one.

Over 50% of the leads generated are still genuine opportunities for us and these have significantly added to our pipeline. We have just started a second campaign."

Would you recommend using The Telemarketing Company to others? "Most certainly!" Managing Director at Nexus Technology

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