Towergate Insurance case study | Testimonials

About Towergate Insurance in Telford

Towergate Insurance in Telford, have been providing insurance to the haulage and construction industry for over 30 years. Acquired by the Towergate group, the largest independently owned insurance brokers in Europe, in 2004, they have 93 employees (Towergate have over 4,000 in the UK), based in Shropshire, and have clients from John O’Groats to Land’s End. Towergate Insurance provides Insurance products supported by a strong Risk Management programme backed by quality service and value for money for clients.

Project background

The Telemarketing Company has undertaken a number of campaigns for Towergate Insurance. These have all been focused on the suite of insurance products which Towergate Insurance offers for the Haulage industry and can vary from truck insurance products designed specifically for hauliers operating up to five HGV’s through to large fleet operators.

The market is a competitive one, and it is therefore important to be able to reach out to prospects quickly with new products and services. The Telemarketing Company was chosen originally because they were able to demonstrate agility and flexibility in both messaging and interaction with us, and this is the reason that the relationship between both parties has remained strong.

Project execution and results

The Telemarketing Company worked closely with Towergate Insurance to purchase data for the first campaign and then “flagged” the data into categories, depending on the degrees to which the prospects were known to / working with Towergate Insurance, as clearly existing customers can also benefit from new product releases.

The next step was to identify which products were suitable as the data was called through, and as each product has a different lead in time, to diarise renewal dates accordingly so that subsequent contacts were made at just the right time.

Call recordings were sent across on a regular basis and both parties worked at refining the approach and providing The Telemarketing Company with as much industry expertise and USP’s, as were necessary to be highly effective. This first campaign, which ran for a number of months, produced a total of 500 Sales Leads across all products for the Sales team.

Subsequent campaigns have run on very similar lines, focusing on new products and a new database acquired by Towergate Insurance.

Client Testimonial

"I have found TTMC to be very professional in my dealing with them and very aware of our business need. They delivered what they promised in a relative short timeframe and gave our lead pipeline a boost. I would have no hesitation in recommending them."

Sales Manager, Towergate Insurance in Telford

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