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The Challenge
Crimson Business approached The Telemarketing Company in 2010 to run a campaign calling cold and warm business records. The objective was to secure attendees for a series of high profile events with major sponsors for start-up and growing businesses in a number of key UK cities.
Results
An attendee was generated every 0.83 hours of calling and some 671 qualified attendees were secured in total over the course of the campaign.
Client Comments
“We found the Telemarketing Company very helpful, proactive and quick to deal with any issues that came up. Reporting was at a high frequency, which helped us to monitor and tailor our campaigns. We were also able to track performance of the cold and warm data that was provided. Problems which arose were dealt with very efficiently. We would summarise our view of the Telemarketing Company as professional and good to work with with effective reporting.”