rss.php case study | Testimonials

The Client

Advanced Solutions International (ASI) is Europe's no.1 specialist software provider for the fundraising community and the largest, privately-owned global provider of web-based software for not-for-profits, serving nearly 3000 customers and millions of users worldwide since 1991. ASI Europe offers solutions for mid-sized to larger charities and fundraising organisations.

ASI were looking to generate attendance for their upcoming seminars to promote their iMIS Solutions and ProgressCRM software. iMIS 15 offers larger organisations contact relationship management (CRM), fundraising, web, and e-marketing capabilities in one upgradeable, web based solution. ProgressCRM offers mid-sized organisations a packaged and upgradeable fundraising solution rated 'no.1 for customer satisfaction' by CivilSociety IT Magazine.

The Objective

With a need to invite prospects to ‘impartial’ seminars on how to select software and also indirectly promote both their iMIS Solutions and Progress CRM software, ASI also wanted to make sure that they not only reached prospects who needed software but who would also ‘fit’ with their requirements for a customer. This would ensure their objective of signing up new customers and keeping them - “Our product and our services deliver a solution that enables you to be a customer for life…”

Having run hundreds of event and seminar marketing campaigns focussing on audiences from SME contacts, right up to board level within enterprises, The Telemarketing Company has huge experience of seminar, webinar, and workshop and event telemarketing. However, it seems that it was a trip to our offices in Brighton to meet our experienced Account Management and Demand Generation teams which in the end convinced ASI that The Telemarketing Company was the best for the job. UK Marketing Communications Executive at ASI comments:

“ASI has been using Telemarketing for some years, both in the USA and in the UK. We looked at a number of Telemarketing agencies and drew up a shortlist based on our requirements. We selected The Telemarketing Company based on their location, facilities and track record with other clients. What sealed it was the tour of The Telemarketing Company, when we were able to see the people and the processes.”

The Campaign

Every day in the run up to an event or seminar such as this is crucial and at The Telemarketing Company we believe it to be extremely important the calling team is as fully briefed as possible. We always ask clients to come to our offices before the start of a campaign to brief the callers in order to ensure they have the best understanding possible of the company they will be representing and the objectives of the campaign. ASI understood the importance of meeting with the callers beforehand and have since been back to our offices to re-brief for subsequent campaigns.

With our event, seminar and conference telemarketing, The Telemarketing Company Account Managers also send clients daily reports and keep a high degree of contact at all times. This ensures the precious days leading up to an event are used to maximum efficiency ensuring the best possible results. UK Marketing Communications Executive at ASI talks below about their experience during the running of the campaigns:

“Reports have been adjusted over time, as has our criteria. We are not seeking quantity but quality and to achieve this, the callers must understand their target audience and our offering. When we have moved goalposts, The Telemarketing Company has reacted quickly and accurately. The day-to-day contact reports are accurate and complete, showing a good understanding and briefing to us of the conversations held.”

The Results

ASI have been now working with The Telemarketing Company for 10 months and continue to run a weekly calling team to generate attendees for their seminar events and prospective clients. That ASI are now an ongoing client speaks volumes for The Telemarketing Company and our ability to achieve and exceed the required results. UK Marketing Communications Executive at ASI comments below on the results achieved:

“We believe that (running these campaigns) provides the main ‘enquiry’ stream into our sales pipeline way above all other marketing initiatives, even exhibitions etc, and Telemarketing is one of our largest budget commitments.

The Telemarketing Company is meeting, and on some occasions even exceeding, our expectations and overall quality of delegates has been good.

The more we work together, the more effective the process becomes. It’s all about communication and partnership as one team.”

Click here to visit ASI website...

HEADLINES