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"This was a new area for us and we were delighted with the support which we received from The Telemarketing Company..." Trade Marketing Manager at Flybe
The Client
Flybe has become a household name over the last few years as one of the biggest low cost airlines offering flights within the UK and Europe. In fact, Flybe was recently named Europe’s third largest low cost airline.
The company has always attracted a higher rate of business passengers than any other budget airline and Flybe decided to specifically target the corporate marketplace with an exclusive offering for the discerning business traveller.
The crux of this new offering is the website that will act as the interface for Flybe and its business customers. The website offers the traveller complete control over all business travel requirements without any agent intervention and is provided completely free of charge.
The Project
When the website launched, it immediately received a very positive response. However, Flybe wanted a targeted ‘registration’ project to speak to specific businesses about business travel provision.
Therefore, The Telemarketing Company was given a database of nearly 4,000 contacts with the objective of speaking to the ‘decision maker’ for business travel within the organisation and achieving a website registration for the Flybe2b.com services.
The Results The project was an overwhelming success with a 57% conversion rate for registrations from decision maker conversations.
The Trade Marketing Manager for Flybe says of the campaign:
“This was a new area for us and we were delighted with the support which we received from The Telemarketing Company. From our initial meeting where the functionality of the campaign was explained through to our post campaign meeting a professional service was delivered. The staff I met to train were interested and enthusiastic, reports were received weekly and on time and I was kept up to date right throughout the project. A big thank you to Kathryn and Andy I would have no hesitation in recommending The Telemarketing Company and in using them again.”