Farecla case study | Testimonials

"We received support and advice at all stages of the project, which I’m sure influenced the quality of the results..." Marketing Manager at Farecla

The Client

Farecla Products Ltd are a well-established provider of surface finishing products for the automotive sector, marine industrial sector and consumer car care market.

The company has been in existence since 1934 and the brand name is known worldwide across more than 100 countries.

The Project

Farecla had a database of some 1,500 contacts predominantly within the marine industrial sector that required validating and contacting to ascertain levels of product usage. This information was mission critical to Farecla in understanding their market share and planning business development strategies.

The Telemarketing Company undertook a joint data validation and market research project for Farecla. The project required a quick turnaround and quantative analysis to understand the findings of the market research.

The Results

The project was finished on time and within budget, meaning Farecla had the statistics required for a key management meeting.

The reason for the project success was good collaboration on the questionnaire design and a clear understanding of the project objectives.

The Marketing Manager for Farecla, comments:

"I was very impressed with both the quality of the work and exceptional level of service received from The Telemarketing Company. We received support and advice at all stages of the project, which I’m sure influenced the quality of the results.

The findings have enabled us to create a targeted marketing campaign, reaching our core customer segment, and maximise on sales opportunities for the products.

I would have no hesitation in working with The Telemarketing Company on future campaigns."

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