American Express case study | Testimonials

About American Express – Corporate Services

American Express – Corporate Services division is the world’s leading provider of expense management solutions helping 1000’s of companies enhance company spending control, streamline expenses and ultimately save money.

Project background

Since 2004, American Express has used The Telemarketing Company for various different corporate campaigns. Including outbound appointment setting and managing up to 10 inbound telephone lines.

In the UK, American Express aimed to reach out to companies across all sectors to grow its current client base. American Express had challenging objectives in order to meet set acquisition goals by end of the year.

Since August 2010 alone we have helped American Express achieve gap closing initiatives, providing quality leads for their sales teams. We have consistently exceeded targets across these campaigns.

The Telemarketing Company was selected to provide a campaign to support these objectives by providing high quality telephone and face to face appointments. The Telemarketing Company worked carefully with American Express to plan and execute ongoing and new campaigns.

Regular training is required to ensure all TTMC agents are up to date with the current product portfolio and we have regular welcomed visits from American Express to our Brighton office.

Project execution and results

Senior level Decision makers are targeted for this campaign.

Specific solution selling approach.
In addition information gathering is a valuable exercise for American Express.
Working to strict criteria set out by American Express.
Since August 2010 approximately 1,400 leads have been generated both telephone and face to face meetings.

Client Testimonial

“Overall I am very satisfied with The Telemarketing Company and am renewing my contract. Other divisions of American Express UK are also looking at this provider given their performance, flexibility and overall responsiveness. I have managed Acquisition Marketing in the UK and US where I managed several channels and vendors. TTMC compares to the best performing ones”

“The management team has been very efficient. I meet about monthly with the Account Management team to review targets and agents needs. They have been very flexible with my target changes and have remained very supportive even when my budget required lower headcount. They have remained very much in touch with the team supporting my program and ensure I always reached my target”

UK Acquisition Marketing, American Express

HEADLINES