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"The Telemarketing Company has helped us in two ways...firstly by generating sales leads, and secondly by helping us to raise our profile amongst potential clients." Sales Director at CALUMO
The Client...
CALUMO is a leading provider of BPM (Business Performance Management) solutions for enterprise-wide reporting, planning and business intelligence.
CALUMO deliver a comprehensive performance management suite in a single product and architecture powered by Microsoft SQL Server - Analysis Services.
CALUMO have helped over 3000 companies world-wide improve their Business Performance Management. CALUMO's achievements have been recognised by Microsoft who selected them as their Business Intelligence partner of the year for 2008.
The Challenge...
The CALUMO Group wanted to promote their Business Performance Management suite by following up a recent email campaign with some lead generation telemarketing. With this combined marketing approach, CALUMO were hoping to identify prospects with a live project or the intention to start one in the next 12 months.
The Telemarketing Company...
Having assisted over 80 Microsoft Partners with their telemarketing campaigns, The Telemarketing Company have extensive experience in this demanding field of calling. We were able to clearly comprehend CALUMO's BPM software and the benefits it provides and help them write a strong and effective brief for the callers. The Sales Director at CALUMO comments below on the running of the campaign:
"The campaigns have been run efficiently and we are always kept up-to-date. Weekly reporting makes it easy for us to track progress. It's the professional approach of the people and their commitment to getting us the leads we need to grow our business that inspires confidence and makes the difference."
The Results...
After completing their initial campaign with The Telemarketing Company in August CALUMO were so impressed with the results that they have since signed up for a second campaign finishing in December. The Sales Director explains:
"The results have been good and fit within our required framework. The Telemarketing Company has helped us in two ways...firstly by generating sales leads, and secondly by helping us to raise our profile amongst potential clients."