21C case study | Testimonials

"We estimate that our opportunity pipeline, populated by The Telemarketing Company, has a value to 21C of approximately one million pounds, of which we expect to win sales to a minimum value of £500K." Sales Director at 21C

The Client

21C are an IT Consultancy and solutions provider who specialise in delivering NHS Business Intelligence portals based upon the Microsoft Business Intelligence software stack.

21C demystify business intelligence by delivering solutions, packaged or through consultancy engagements, that connect healthcare professionals with their data and enable them to access information in ways best suited to them.

The Challenge

21C has a wealth of experience putting in place Information Management (IM) Solutions and had isolated various areas of potential interest for a framework solution. Their objective was to speak to and book appointments with high level decision making contacts with a willingness to consider implementation within the next 12-18 months.

As a Microsoft Certified Partner, 21C were able to take advantage of the successful partnership Microsoft has with The Telemarketing Company. As one of the preferred UK agencies for delivering telemarketing campaigns for their channel partners, The Telemarketing Company has, to date, assisted over 100 Microsoft Partners to improve their sales pipelines and witness significant returns on their investment. In late 2007, 21C were able to take advantage of The Telemarketing Company's wealth of experience in this demanding speciality of calling.

The Results

After their initial campaign in September 2007, 21C went on to work with The Telemarketing Company twice more in 2008 and will shortly commence a new campaign in March 2009. This repeat business speaks volumes for The Telemarketing Company's ability in achieving the required results and continued inspiration of confidence in our clients. The Sales Director at 21C comments below on their most recent campaign results and ongoing relationship with The Telemarketing Company:

"Working with The Telemarketing Company has provided a seamless, outsourced telemarketing capability that fits the 21C business model. After two consecutive 30-day campaigns, The Telemarketing Company were able to identify 19 new and well qualified opportunities for our BI business. Some of these opportunities were closed quickly and gave us an immediate return on our marketing investment with Microsoft and The Telemarketing Company. We estimate that our opportunity pipeline, populated by The Telemarketing Company, has a value to 21C of approximately one million pounds, of which we expect to win sales to a minimum value of £500K."

HEADLINES