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you are here: Home > Services > Research and data > Database Building

Customer Database Marketing

Data is the foundation of all direct marketing. Whilst no dataset is 100% perfect, using a fresh, high quality, profiled database with named contacts brings dramatic improvements to the performance of any Direct Marketing campaign. Research suggests that B2B data decays at approximately 30% per year, so if your customer database is a couple of years old, 60% of it is likely to be out of date. That means that two thirds of your marketing budget could be going to waste. This is why we think it’s vital to employ effective database marketing to ensure you make the most of your efforts.

Effective customer data management

We build high performance customer databases for our clients, using the phone to research and profile data.

We can:

• Update and correct data in your marketing databases
• Ask profiling questions to allow segmentation
• Add details of hard to find decision makers
• Capture opt-in email addresses

Give us your old marketing databases or ask us to source basic data and we will turn it into the basis for supercharged marketing.

Expert Assistance with any data purchase

The Telemarketing Company can also buy in data from the leading suppliers for your sector to support telemarketing campaigns and create valuable customer databases. With 20 years of experience using data for Telemarketing, we have broad and deep knowledge of the data marketplace. We act as a broker, using our expertise to identify the best supplier, with the best quality, for your precise needs.

To find out more about our customer database building services call us on 01273 765 000 or email us at info@ttmc.co.uk. Alternatively use our live chat function to chat to one of our experts.