B2B Lead Nurturing
Research suggests that 80 percent of B2B sales occur after at least five follow ups, so nurturing leads is crucial. However, even in the best organisations, many sales leads are not followed up at all. This means that there are huge numbers of deals which are never realised, simply because there’s no formalised process of lead nurturing. Sales teams will usually focus on the quick wins but also need a pipeline of leads to be continually developed in the background. We can implement that process for you, reporting on progress as we go so you can track the results.
Our sales lead nurturing approach
We are experts in lead nurturing. With every demand generation campaign we take a prospect on a journey from first contact, by email, DM or cold call, through follow up calls coupled with other collateral, such as drip marketing, to the point where they are fully BANT (Budget, Authority, Need and Timescale) qualified and ready to sell to.
Keep your team where they perform best - in front of clients, as we develop your pipeline in the background with our range of B2B lead nurturing solutions.
To find out more about our sales lead nurturing services, including drip marketing, call us on 01273 765 000 or email us at email@example.com. Alternatively use our live chat function to chat to one of our experts.