in the press

Marketing Direct League Tables - May 08
Contact Centres - Shrugging off past concerns by Rob McLuhan Marketing Direct 01-May-08 LONDON - This year's telemarketing league table is led...more

Marketing Direct Digital B2B Article - Feb 08
Business-to-business: Thinking digital by Holly Wright Marketing Direct 05-Feb-08 Holly Wright reports on why B2B campaigns are increasingly using...more

InCirculation Magazine, "Telemarketing for Publishers" article - Aug 2007
Andrea Kirkby, InCirculation Magazine July/August 2007 Telemarketing for Publishers Despite our obsession with all things online, we are continuing...more

Outbound Telemarketing Article, Marketing Week, April 2007
Paul Gander, Marketing Week Magazine, 15th April 2007 Times are hard for outbound telemarketing. Last December, the Information Commissioner's Office...more

DM Methods Article, Direct Response Magazine December 06
NIall Habba, MD of The Telemarketing Company, Introduces the Telemarketing Section of "Direct Response" magazine's "DM Methods" Annual. Despite its...more

IOD Growing Business Article by Niall Habba, MD of The Telemarketing Company
Outbound Telemarketing Written by Niall Habba for the Institute of Directors Handbook Growing Business Handbook Background Of all the marketing...more

Precision Marketing September 06
"Mind your own business" Published in Precision Marketing, 22nd September 2006. Written by David Reed, Contributing Editor Much has been...more

Telemarketing Survey Article in B2B Marketing Magazine - July/August 06
July 2006 Niall Habba Writes in B2B Marketing Magazine: Reports of the imminent death of the cold call have been around for some time. It’s...more

Financial Times TPS article - August 2006
NATIONAL NEWS BUSINESS AND ECONOMY: Telemarketers chilled by number blocking cold calls By Carlos Grande, Marketing Correspondent, Financial Times Published:...more

Telemarketing League Tables - "Precision Marketing" December 2005
"Precision Marketing" magazine's annual Top Telemarketing Survey shows again that The Telemarketing Company is the largest 100% outbound business to...more

Letters Page "InCirculation" - Jan/Feb 2005
Niall Habba, MD of The Telemarketing Company, replies to a disgruntled B-2-B Circulation Manager. "I write in response to the circulation manager...more

Telemarketing League Tables - "Precision Marketing" September 2004
"Precision Marketing" magazine's annual Top Telemarketing Survey places The Telemarketing Company in number one position for pure outbound business to...more

Offshore Call Centres - "Database Marketing" March 2004
Rob Mcluhan Discusses Whether Offshore Contact Centres Really are Suitable for more Complex Customer Interactions, such as Outbound Telemarketing. The...more

Unscripted Telemarketing - Call Centre Management Yearbook 2003
A Sound Proposition ----------------------- Moving away from the script can reap real benefits - for customers and agents alike. Hear Niall Habba,...more

Data Pooling - "Precision Marketing" magazine November 2002
Censoring connection Are the existing data pools enough to limit unwanted and expensive phone calls or should there be more co-operative list sharing? Richard...more

Telephone List Building - "Precision Marketing" October 2002
"Precision Marketing", October 2002, Special Report A shift in lists Many business mailers rely heavily on phone-compiled lists, partly because...more

Outsourced Telemarketing - "Precision Marketing" June 2002
Precision Marketing, 28 June 2002, Special Report "The Source of Concern" Many companies are wary of outsourcing telemarketing activity, but inhouse...more

Outsourced Telemarketing - "Precision Marketing" July 2002
Niall Habba talks to freelance journalist Michele Witthaus for the outsourced telemarketing report. “It is easy to underestimate the cost of setting...more

Marketing Direct League Tables - May 08
Contact Centres - Shrugging off past concerns by Rob McLuhan Marketing Direct 01-May-08 LONDON - This year's telemarketing league table is led...more