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Are your leads as good as they should be?

Thursday, July 21, 2016 Category: Whitepapers

The question of quantity versus quality manifests itself in all walks of life. When expressed in this binary way, there are very few people in any situation who select quantity; we all know quality is what really counts. And yet, when it comes to marketers and leads there is still a misunderstanding, often at very senior levels of organisations, that quantity of leads is a sound metric on which to measure marketing performance. But it is simply not the case that the more you put in the more you get out, especially when lead definitions are unclear.

Six Reasons to Outsource Telemarketing

Thursday, September 17, 2015 Category: Whitepapers

There are many companies who successfully manage their telemarketing campaigns in-house and, on the surface, this might appear a very cost effective option, with a multitude of potential benefits. If you have a member of staff whose time isn’t fully utilised, it presents an opportunity to use that spare capacity. You could be forgiven for thinking that anyone who can communicate over the phone is capable of being a telemarketer. If you can pick up the phone and speak the same language, isn’t that enough? And surely, someone from within your organisation already familiar with your brand, values, products, propositions and customers should be better able to represent you than someone from an outside organisation ……right? As with most things, it isn’t quite that simple…

Tagged in: The Team, Telemarketing

Getting through to your customers

Tuesday, June 23, 2015 Category: Whitepapers

Welcome to the age of engagement. Throughout the B2B world, customers now expect to be heard and they demand to be involved. For companies that want to grow and succeed, the old metrics of customer loyalty and customer satisfaction are no longer enough: customers now need to be engaged at almost every level through acquisition, retention, operations, innovation and even strategy.

Tagged in: Telemarketing

Good Call: How to position telemarketing at the heart of your multichannel marketing to drive revenue

Wednesday, May 13, 2015 Category: Whitepapers

Telemarketing has been an effective and efficient marketing technique for decades. Even with massive shifts in customer behaviour thanks largely to the rise of the social media networks, telemarketing has continued to be a mainstay within the marketing armoury of all businesses in the B2B space. Indeed, telemarketing has proven its worth time and again as a channel where long and lucrative commercial relationships are forged and maintained.

Making Connections

Friday, March 20, 2015 Category: Whitepapers

The complex sale, or considered purchase, is where B2B marketing truly becomes distinct from B2C – so-called ‘big ticket’ products or services have long lead times and complex decision making units touching numerous individuals in various different roles and functions. No surprise, then, that conversation, dialogue and engagement are critical to turning awareness or interest into action – this is why the role of the salesman or woman remains critical in B2B.

The Funnel and the Phone

Thursday, February 19, 2015 Category: Whitepapers

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers. This whitepaper examines the role of telemarketing in the new business buyer ecosystem, and how marketers can maximise opportunities through this channel.

Tagged in: Telemarketing

Buying data for B2B Telemarketing

Monday, February 1, 2010 Category: Whitepapers

Data is the foundation of all direct marketing. An inaccurate or off profile database will mean that a proportion (perhaps even the majority…) of your DM budget will be wasted, whether you are using the database for Telemarketing, direct mail or any other below the line activity. It is of critical importance that databases are bought with several key considerations in mind.

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