A strategic call: the many ways that telemarketing adds value
Tuesday, September 5, 2017 Category: Insider Perspective
In a recent international survey of 1400 marketing professionals*, nearly half of all respondents cited “personalisation: understanding customers and defining a single customer view” as the most essential issue for 2017. Under pressure to better understand and engage with customers, marketers are looking to gain deeper customer insights and create more personal, meaningful and impactful customer interactions. Digital platforms and new technologies have provided marketers with increased potential to capture data and deliver more personalised interactions with their customers. However, is that the same as truly understanding customers – how they are feeling, and what they want?