How to set up a B2B Telemarketing Campaign
Tuesday, September 6, 2016 Category: How to Guides
Why should you use telemarketing as part of your marketing mix? You almost certainly already use the phone to create and develop business leads and close deals – which is, in essence, “telemarketing”. Voice contact remains an essential element of most B2B sales processes – Sirius Decisions and most digitally focussed enterprise marketing teams recommend and use telemarketing.