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Countdown to GDPR - Time to Spring Clean Your Data

Countdown to GDPR - Time to Spring Clean Your Data

Tuesday, May 23, 2017 Category: Blog

With just one year until the General Data Protection Regulations (GDPR) come into force, Gartner reports that more than half of companies affected will not be in full compliance before the end of 2018. Much has been written on this subject highlighting potential fines of up to €20 million or 4% of global annual turnover, but it seems businesses – particularly smaller organisations – are still not taking action.

Tagged in: Data, GDPR

Is the Customer really In Control? And if they're not, who might be?

Friday, May 5, 2017 Category: Blog

If you Google ‘Customer in Control’ you are faced with a lengthy list of articles describing how in the digital age, the customer is firmly in control of each stage of their purchase journey, with a wealth of choice and information at their fingertips. This view of the buyer in control has become accepted amongst sellers. Increasingly focused on nurturing inbound leads through their digital programs, they deliver a constant flow of content and information, until the buyer is ‘ready’ to engage with a sales rep – typically, ‘60 percent’ through the process, according to commonly quoted statistics.

Does your Sales Strategy have Emotional Intelligence?

Wednesday, April 26, 2017 Category: Blog

Understanding your customers, and their decision-making behaviour can make all the difference in guiding them through the purchase process. NLP, or neuro linguistic programming, goes a long way in helping sellers and marketers alike understand the ways that their customers organise their thinking, feeling, language and behaviour day to day. This is where a human approach to selling is valuable; it takes a human to understand a human, after all.

Tagged in: Team, Human Interaction

5 Tips for a Healthy Pipeline

Wednesday, April 26, 2017 Category: Blog

A pipeline full of opportunities certainly feels healthier, than a sparse or empty funnel that will clearly not generate revenue. However, as is the case in many scenarios, less is often more. The ultimate goal is a lean, healthy pipeline with a high % of opportunities matching your target profile, moving swiftly from stage to stage, through the funnel to close.

Getting Personal: how being human sets you apart from the digital crowd

Friday, March 24, 2017 Category: Blog

We live in an age where almost all stages of the sales and marketing process can be digitised and automated – and indeed many businesses are taking that approach. However, in a world where 76%* of people prefer dealing with human beings over digital channels, the personal touch can be a strong differentiator for your business.

Tagged in: Human Interaction

How Personal is Personal?

Friday, March 3, 2017 Category: Blog

In a marketing world where Big Data is at our fingertips and new technologies constantly emerging to support hyper-personalisation, your customers expect an increasingly tailored experience, across a range of channels. Whilst some businesses are struggling to manage volume and draw actionable insight from the mass of data available, others are drawing on predictive solutions and other technologies to ease the load and harness big data to support their sales and marketing efforts.

Ten Top Tips for Value-Based Selling

Wednesday, March 1, 2017 Category: Blog

Selling based on value is a well-established approach. Unless you sell a commoditised product, it is essential to communicate the value that your product or service offers, that differentiates you from your competitors. Without a clear understanding and justification for the value you provide, your margin is eroded and your pricing model undermined.

Looking for your perfect (Telemarketing) match?

Friday, February 10, 2017 Category: Blog

Telemarketers often get bad press, and, considering some of the unsolicited, unexpected and downright pushy calls we can all receive, that reputation may seem entirely justified. However, not all agencies work that way. You just need to find the right fit for you. In many ways, finding a good telemarketing agency is not dissimilar to finding the perfect partner. For any relationship to flourish, you need someone who matches your culture and values, is committed to the relationship, understands you and supports you in achieving your goals.

Tagged in: The Team, Telemarketing

So What? Three brutal rules to assess the effectiveness of your sales messages

Wednesday, February 8, 2017 Category: Blog

I used to work for a contact centre company owned by a major US advertising conglomerate and from time to time was invited to various training sessions in swanky offices in London. Nice day out, posh sarnies for lunch, normal glib platitudes from a trainer telling me a slightly different version of what I already knew, or so I thought...

5 Sales & Marketing Priorities for 2017

Tuesday, January 17, 2017 Category: Blog

The New Year is a time for new beginnings, and with the rapid pace of change experienced by sales and marketing teams, it is an opportunity to take stock and identify where to direct your time and energy over the next twelve months. To help focus your mind, we’ve put together five key areas that you might want to think about in the year ahead.

10 Fundamental Rules for Creating Effective Customer Surveys

Thursday, January 12, 2017 Category: Blog

Strong competition and more power in the hands of the customer mean it is no longer possible to differentiate based on product or service alone - customer experience is now what sets brands apart. In-depth understanding of your customer’s viewpoint and a dialogue centred on your customer’s needs are both essential in creating a positive customer experience. It is important to seek customer feedback on a regular basis, at different stages of the customer journey, using a range of techniques - on and off-line, qualitative and quantitative.

The GDPR is good for your business (trust us!)

Friday, January 6, 2017 Category: Blog

The General Data Protection Regulations (GDPR) come into effect in May 2018, and it’s a hefty set of wide-reaching reforms. But don’t panic – the GDPR is a great opportunity to make data work harder and more effectively for your business.

Tagged in: Data, GDPR

The Best Emotional Marketing Campaigns of 2016

Tuesday, December 20, 2016 Category: Blog

Here at The Telemarketing Company, we are big believers in the power of emotional marketing. Emotional marketing campaigns build a personal connection with the audience and give your brand a human identity. These are the campaigns that stick with people – the feeling an emotional campaign gives your audience will stay with them long after the content has been forgotten, but very few of us retain the detail of general marketing communications for any length of time. Get under your potential customers’ skins and they will remember that feeling and continue to associate your brand with the emotions you inspired.

Tagged in: The Team, Insight

A guide to using social media for B2B lead generation: Part II - Strategy

Thursday, November 24, 2016 Category: Blog

Results for lead generation via social media are varied. Some businesses report up to 40% of their leads are generated by social media (1), whereas others are struggling to see positive results. Research shows that only 32% of B2B marketers (2) have a documented social media strategy, which may be a contributor to the mixed results. A robust strategy is a key success factor and will enable you to better measure the effectiveness of your social media activity.

Tagged in:

A guide to using social media for B2B lead generation: Part I - The Tools

Wednesday, November 23, 2016 Category: Blog

Despite wide adoption, with 93% of B2B marketers using social media to generate leads (1), only 10% are able to quantitatively demonstrate the impact of this activity (2), suggesting that B2B marketers are still not confident about incorporating social media into their lead generation strategy. To help you navigate through the different options and get the best from your social media activity, we have created a simple guide to the tools available and their main attributes. In a later post we will look at the key factors in a successful social media strategy.

Tagged in: B2B Lead Generation

What Makes Us Humans: the automated revolution

Monday, October 31, 2016 Category: Blog

With the hit series Humans returning to Channel 4, we are once again pondering what makes us human and marvelling at the ever-decreasing gap between humanity and artificial intelligence. But can robots ever really replace human beings?

Tagged in: Human Interaction