19 September 2017 Category: News
Market Research provides valuable insight into customer needs to inform ITW Construction's business strategy
ITW Construction Products, a division of the global organisation ITW Inc, is a leading manufacturer of fixing, fastening and drilling systems for wood, steel and concrete applications.
At the start of 2017, ITW Construction decided to undertake a segmentation study of their existing residential and commercial carpentry customers the UK market. The study aimed to measure their market share and determine how much customers spend on fastening tools and consumables (nails and fuel cells that accompany the tools).
In order to get the depth of insight required, they chose to undertake phone based research and our latest case study looks at how TTMC Research, a division of The Telemarketing Company, supported their requirement.