15 November 2017 Category: Blog
B2B marketers are under pressure to cover an ever expanding area of responsibility; anything that makes their lives easier is a welcome godsend. There are a whole host of innovative minds out there creating apps, software and tools to ease the burden, so we’ve created a list of some of the most useful, that all marketers should know about.
Whether you’re a large enterprise or a smaller business, it always pays to keep up with the latest industry and marketing news. That’s why we’ve put Feedly at the top of our list. Feedly is an easy-to-use, intuitive app that every marketer should have on their phone. You can tell it what news you want to read, keep it in organised collections and share with clients or other professionals. This is a smartphone essential for those looking to stay on top of their game.
Amongst the many skills today’s marketers must master, presentations and public speaking are high of the list. Prezi is a cut above other presentation software, with room for fluidity and adaptability, allowing users to create pitches that are engaging, collaborative and flexible. Created online, meaning your team can work on them together and access them from anywhere, these presentations will help you stand out from the competition.
Google Analytics (GA) was always going to appear high up on the list. GA is a must-have tool for every marketer – we can’t stress this enough! You can set up personalised dashboards to pull key metrics as well as dig deeper into the stats to build up a picture of how hard each of your online channels are working. All the comings-and-goings to and from your site will be recorded, and you’ll be able to complete profiles of your key audience members and understand their behaviour.
Social media is a vital tool, even for B2B businesses. Unfortunately, monitoring and managing your channels tends to be time consuming. Hootsuite makes life so much easier for the time-poor marketing manager, letting you keep to a consistent posting schedule, even if you’re not managing channels from your desk every day. You can set up handy streams for whatever you want to see, so that your feed, your messages and engagement are all in one place. You can also monitor channels for mentions of keywords, helping you to identify potential prospects.
Buffer is another great social media management tool, streamlining platform management. You can set up one simple dashboard to make it easy to manage all of your accounts in one place, track their performance and schedule your posts. The browser extension allows you to schedule content from third-party websites as you discover it, and Buffer will even develop a posting timeline to suit your accounts.
Ever wished it was easier to measure all your stats against your overall business goals and marketing strategies? Marketing Optimizer lets you do just this, making it easier than ever to A/B test your online marketing efforts in order to quantify genuine impact. What’s not to love?
Marketing Automation – Marketo, Hubspot, Pardot, Eloqua, Act-On???
The list of Marketing Automation (MA) tools goes on. Products offer powerful functionality to ease marketers’ workloads by automating repetitive tasks such as email and social media, streamlining workflow and improving efficiency/marketing ROI.
There are so many products in this space, we couldn’t name just one tool as the runaway leader. Your choice depends on your specific requirements and which features best address your needs. Thankfully, most suppliers offer a trial period to enable you to evaluate their tools and it is really worth paying particular attention to their customer success/on-boarding model. This can be key to getting the most out of the tool and therefore your investment!
There’s a wealth of options out there, designed to support you and help you improve your B2B marketing efforts. As B2B telemarketing experts, we’ve worked with clients of all sizes using diverse tools within their sales and marketing approach. Fortunately, telemarketing is a flexible channel that integrates easily with digital and can help marketers get the most out of their marketing technology. Importantly, it helps brands taking advantage of the technology available to maintain a valuable human connection with prospects and customers.