04 June 2015 Category: News

This month's feature in Exhibition News publication looks at how event organisers are harnessing the power of telemarketing to strengthen their marketing mix and benefit their event programmes.

This article discusses how over the past 18 months there has been a major boost in event organisers using telemarketing to support their events, providing benefits such as pre-event insight and intelligence, in addition to its traditional use to boost registrations.

Read the full article at: 

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