05 November 2015 Category: Blog
Webcast - Marketing Automation - Are we there yet?
Our latest webcast looks at the evolution of marketing automation tools and where we are today in terms of their adoption. It also considers how marketing automation can help integrate channels and pull together various strands, from data and inbound/outbound enquiries through to high quality sales qualified leads.
In particular, it considers how human interaction can integrate with marketing automation to increase ROI and how the value it brings is driving demand for ‘voice based’ marketing automation.
To find our more, view our recorded webcast here.