28 January 2010 Category: Blog
Here's a good story on the use of telemarketing by HP in the US.
Major organisations are using B2B Telemarketing as part of an intelligent marketing mix to drive really strong results. Digital and social media are undoubtedly the focus of the moment, but the fact remains that speaking to people directly will always be critical, especially when the balance, planning and integration with other channels described in the article is achieved.
More to the point, you don't need to have HP's budget to have the kind of tailored messaging that's proved so effective in this case study. A single, well briefed, unscripted caller can deliver the same kind of results for you...