22 October 2009 Category: Blog

We're sometimes approached by prospective clients with strange ideas about the best way of Telemarketing. Over the years, there have been all kinds of things which we're asked to do and won't. They have ranged from tricking switchboard operators into thinking telemarketing calls are of an urgent and personal nature right the way through to ignoring the TPS or fibbing about the benefits that prospects might get from a meeting, "just to get a foot in the door".....

If you'd like to find out what you should and shouldn't do in Telemarketing (not just the basic legal position, but also the ethical picture too) then the recently revised DMA best practice guides are a great starting point. I'd thoroughly recommend them for anyone engaged in the channel - for every cowboy operator out there there are agencies and organisations that build both their brand AND their sales pipleine by doing it properly.... click below to go straight to the relevant page of the DMA's website.



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