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The top B2B marketing tools you need to know about

Wednesday, November 15, 2017 Category: Blog

B2B marketers are under pressure to cover an ever expanding area of responsibility; anything that makes their lives easier is a welcome godsend. There are a whole host of innovative minds out there creating apps, software and tools to ease the burden, so we’ve created a list of some of the most useful, that all marketers should know about.

Finding the right words: 5 best practices for B2B copywriting

Monday, October 30, 2017 Category: Blog

Copywriting is one of the most creative parts of any marketing strategy, no matter what your industry. B2B copywriting, though, is a different ball game to B2C content creation. B2B customers tend to act as a decision-making unit, rather than a sole buyer, so marketers are tasked with finding the right words to influence a group of experts. To help you make the most of your copy, we’ve identified a few best practices.

Tagged in: B2B Lead Generation

Top tips for writing your marketing strategy

Monday, October 2, 2017 Category: Blog

A carefully formulated marketing strategy is the backbone for any successful campaign and essential to achieving a solid return on investment for your sales and marketing effort. According to statistics, however, 51% of businesses don’t have a strategy at all (Source B2B Marketing)

Tagged in: Telemarketing

B2B Appointment Setting - 7 Steps to Success

Monday, September 25, 2017 Category: Blog

Selling complex B2B products or services requires the ability to influence and persuade, and to communicate in a compelling way. To achieve high value sales, upsell and cross-sell to existing clients and move them from ad-hoc purchase to enterprise-wide adoption, needs meaningful human interaction, either face-to-face or over the phone.

A two-way street: what makes a good client/agency relationship?

Tuesday, September 19, 2017 Category: Blog

An agency’s top priority should be to help their clients achieve their goals. By necessity then, the client-agency relationship should be one of mutual respect that feeds collaborative and creative work from both parties, whilst remaining productive and cost-effective for the client. However, this can be easier said than done, and difficulties do often arise. Over the years, we’ve worked with hundreds of clients, helping them to see real results with their telemarketing efforts, and we’ve developed the formula for a successful client-agency relationship.

Tagged in: The Team, Telemarketing

A strategic call: the many ways that telemarketing adds value

Tuesday, September 5, 2017 Category: Insider Perspective

In a recent international survey of 1400 marketing professionals*, nearly half of all respondents cited “personalisation: understanding customers and defining a single customer view” as the most essential issue for 2017. Under pressure to better understand and engage with customers, marketers are looking to gain deeper customer insights and create more personal, meaningful and impactful customer interactions. Digital platforms and new technologies have provided marketers with increased potential to capture data and deliver more personalised interactions with their customers. However, is that the same as truly understanding customers – how they are feeling, and what they want?

Mind the Gap: The essential skills of the modern-day marketer

Monday, August 21, 2017 Category: Blog

The world of marketing has always been a wide and diverse one, but these days continual shifts in the business landscape are putting greater pressure on marketers to develop an ever broader range of skills; technological developments, buyer expectations, the masses of data now available, the increasing number of channels and the shape of the sales funnel all have a part to play. Indeed, a survey of marketing professionals found that only 37%* of marketing generalists feel highly proficient in their role, evidence of the pressures created by an ever evolving work environment. Here we take a look at just some of the challenges faced.

Tagged in: The Team, Telemarketing

Holiday season: the highs and the lows of lead management

Tuesday, June 27, 2017 Category: Blog

For each and every business, seasonal ups and downs are common, and in summertime, troughs in lead flow can be as challenging as the peaks that many businesses experience at other times. Every business will have a different seasonal pattern, so right now, depending on the industry you work in, you might be drowning under a pile of new leads or stranded in the middle of a barren leads wasteland. On top of this, at this time of year, members of your team will be taking holiday but resource might be impacted at other times for any number of reasons - sickness, work load fluctuations, maternity or paternity leave. Whatever your current situation, if your sales growth relies on a steady flow of well managed leads and opportunities, it is essential to find an effective lead management process.

The Journey of a Lead - guiding your prospect on the road to purchase

Tuesday, June 20, 2017 Category: Blog

The transition from prospect to customer is not a short or straightforward one –particularly in B2B, it can be a long and winding road, one on which your lead can easily get lost, become discouraged or take a different route with a competitor. Once a prospect begins their journey, how can you keep them on track to doing business with you?

Leveraging Marketing Technology without losing the Human Connection

Tuesday, June 13, 2017 Category: Insider Perspective

Technological developments have always shaped the business, sales and marketing environments. First came the telephone, then the computer and later, the internet – all changing the commercial landscape forever. But recently, the pace of technological change has accelerated rapidly, prompting companies across all industries to put digital transformation front and centre of their business strategies.

Countdown to GDPR - Time to Spring Clean Your Data

Countdown to GDPR - Time to Spring Clean Your Data

Tuesday, May 23, 2017 Category: Blog

With just one year until the General Data Protection Regulations (GDPR) come into force, Gartner reports that more than half of companies affected will not be in full compliance before the end of 2018. Much has been written on this subject highlighting potential fines of up to €20 million or 4% of global annual turnover, but it seems businesses – particularly smaller organisations – are still not taking action.

Tagged in: Data, GDPR