SIMS Recycling Solutions is the world’s largest electrical and electronics reuse and recycling company. SIMS provide IT and electronics recovery, reuse and recycling services to OEMs, CEMs, compliance scheme operators, businesses and government organisations throughout the UK.
SIMS Group offer comprehensive recycling solutions for end of life consumer products and scrap materials. To achieve the best possible recycling and recovery rates, the business operates dedicated processes for each service including: WEEE; End of Life Fridges; End of Life Vehicles; Abandoned Vehicles; Metal and Plastic recycling.
Recent legislation had categorised Televisions and Monitors containing Cathode Ray Tubes (CRTs) as hazardous waste. SIMS Group wished to target companies to educate them about this recent legislation whilst also offering the Group’s services for recycling. Secondary aspect of the calling was to educate people in SIMS Group’s more general service of waste electrical and electronic equipment recycling.
The businesses to be targeted were those with large numbers of computer terminal users, whom it was assumed would require large numbers of CRT screens to be replaced.