npower is one of the UK's largest energy suppliers. It supplies electricity and gas along with related services to around 6.8 million customers through its retail business. The company also operates and manages a flexible portfolio of power stations, and is a market leader in renewable energy development through its wind and hydro business npower Renewables.
The npower business division was formally created in October 1999 and launched in April 2000. It combines the former electricity and gas supply businesses of MEB, Calortex, MEB Powerline, National Power Energy Direct and Independent Energy, Yorkshire Electricity and Northern Electric and Gas.
The Telemarketing Company worked in partnership with npower business for 3 years to develop key segments within the B2B market. Together we developed a fully integrated contact strategy to understand and target prospects. The strategic use of telemarketing is the key component within this programme both in terms of developing the market and crucially generating brand awareness amongst businesses.
The two stage calling process identified both short and medium term prospects for npower's sales channels and minimised cold calling ensuring prospects were contacted at the right time.
Npower used a variety of services with The Telemarketing Company which also included appointment setting campaigns.