Nexus Vehicle Management is the UK's leading corporate vehicle rental management provider, supplying fleet services through sophisticated and paperless e-trading platforms.
Nexus’ objective was to build awareness and book quality appointments around set criteria. The idea was to promote their new cutting edge IRIS system (Intelligent Rental Information System) to companies with a need to hire vehicles. Nexus wanted the callers to use a two-pronged strategy when prospecting:
- To promote Nexus as a conventional supplier but with the added benefit of being able to use their new IRIS system free of charge.
- To promote the IRIS system itself as a standalone product. This would mean customers wouldn’t actually have to change their current suppliers but could use the cutting edge IRIS system which would allow them to significantly reduce costs and vastly improve the day to day management of providing daily rental vehicles to their employees.
Nexus wanted a 35 hours per week campaign and wished to contact companies of all sizes and in all sectors identifying the person who deals with the car fleet, usually the Fleet Manager but could be Transport or Rental Manager, FD, HRD or MD.
Original targets were set at 1 appointment every 11 hours. These targets were exceeded averaging at around 1 appointment every 6 hours. Nexus were so pleased with the results that the campaign was extended and ran for a total of 10 months that year. Nexus then returned again the following year to run another 6 month campaign.