DG3 (Diversified Global Graphics Group) is a worldwide marketing solutions and print provider that has developed globally by both acquisitions and organic growth since 1983, with a turnover of $180 million worldwide. Globally DG3 employs 800 staff in the UK, US, Hong Kong and Manila. With printing and administration facilities in London’s Canary Wharf, DG3 is conveniently located to service the City of London and surrounding areas.
In essence, DG3 sells litho and digital print but in order to stay as one of the world’s leading communication providers, there is a need to deliver a full service marketing solution to clients and prospects. The Telemarketing Company was selected to promote DG3’s print and communications solutions in general. This included:
- Typesetting (the process of words, images and logos being laid out and ready for printing)
- Litho and digital printing (inc web 2 print which transforms data into dynamic documents)
- Reprographics (facilities management inc digital printing, copying, scanning, large and wide format print)
- Finishing (binding, drilling, folding, stitching)
- Mailing, Fulfilment, Distribution & Storage (bar code technology, postal discounts)
but did not exclude the many other services offered by DG3 as a one stop shop with a global offering.
Project execution and results
The Telemarketing Company and DG3 selected data in various verticals in London and the South East. As the campaign started this was narrowed down still further and calling was targeted at locations in Central London and the near Home Counties, to maximise on DG3’s geographical location.
The focus of the campaign was Face-to-Face Appointments. As the calling matured, The Telemarketing Company also uncovered a number of prospects who requested quotes for a whole raft of marketing projects which are a perfect fit for DG3’s 'all-round' service, spanning direct mail, email marketing, QR codes and multi-channel communications.
Call recordings were sent regularly so that feedback could be exchanged on the messaging and positioning and the campaign was spread over four weeks. In this period 19 results were produced. Some of these prospects had an immediate need; others wanted to understand the DG3 offering for future projects, which included print and fuller wrap around marketing requirements.
Results increased as the data was warmed up and the full database contained a significant number of leads to nurture in addition to the actual results produced when returned to DG3 at the end of the campaign.