Lead generation campaign leaves digital marketing solutions company Adtech with fully cleansed data and a boost to their pipeline.

Adtech is a leading global digital marketing solutions company. Founded in 1998 with headquarters in Frankfurt, Germany, Adtech is an independent, majority-controlled subsidiary of AOL Advertising. Globally, Adtech now works with customers in more than 25 countries.

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The company's flagship product ADTECH IQ is an industry leading, next-generation ad management solution, which sets the standard for Ad Serving speed and efficiency. It enables web publishers to manage, serve and evaluate every type of online advertising campaign including display, video and mobile formats. Adtech is committed to being best of breed in Ad Serving for connected devices. Adtech constantly strives to develop solutions for cutting edge technologies and products in the connected world and offer thought leadership on how to monetize audiences, whatever the device.

Project background

The Telemarketing Company was selected to run a campaign promoting ADTECH IQ.  ADTECH IQ is an Ad Serving Platform that can deliver and report on Display, Video and Mobile advertising. The technology can manage complex ad serving processes in real-time, is simple, easy-to-use and scalable. Streamlined workflow, precise forecasting tools and numerous targeting options make ADTECH IQ a popular Ad Server of choice in the World. 

Project execution and results

The database was provided to The Telemarketing Company from Adtech’s CRM system and was cleansed and updated as it was called through.  At the end of the campaign it was re-imported back into the original CRM system.

The Telemarketing Company targeted prospects in verticals, which included large publishing houses, online destination sites and advertising networks.  The decision maker tends to be the Ad Ops Director or the Commercial Director or a combination of both.

A campaign in two bursts was planned with regular feedback and interaction between the two parties and call listening both on site and remotely.

The Telemarketing Company produced 30+ Sales Leads (they were asked to provide contact information/potential meetings rather than a pitch through to sale) and the next campaign is currently being planned. 

"We found that The Telemarketing Company were a great company to work with. They really helped build up our pipeline and provided us with sufficiently cleansed data so that we could launch a targeted Sales campaign.

The team at the Telemarketing Company are excellent to work with and made every effort to understand our business and requirements. This meant that we felt comfortable in the knowledge that potential customers would be approached in a professional manner and that the quality of the information we got back would be first-class.

I wouldn’t hesitate to recommend The Telemarketing Company to other organisations and look forward to working with them again in the future."

Head of Sales UK & Ireland, Adtech,