- Home
- About Us
- News
- Clients
- Business Services & Consultancy
- Finance, Banking & Insurance
- Facilities, Industrial & Support
- Computer Software & IT Consultancy
- Marketing & Communications
- Manufacturing & Electronics
- Not for Profit & Public Sector
- Media & Publishing
- Recruitment and Training
- Retail and FMCG
- Transport and Logistics
- Utilities and Telecoms
- Pharmaceutical and Healthcare
- Services
- People
- Systems
- Jobs
- Blog
- Knowledge Bank
- Contact
HEADLINES
B2B Barometer Survey - September > >
Prospect Profile 50 > >
B2B Barometer Survey > >
Telemarketing Survey > >
TTMC Blog
HP and B2B Telemarketing
Posted January 28 2010
Here's a good story on the use of telemarketing by HP in the US.
Major organisations are using B2B Telemarketing as part of an intelligent marketing mix to drive really strong results. Digital and social media are undoubtedly the focus of the moment, but the fact remains that speaking to people directly will always be critical, especially when the balance, planning and integration with other channels described in the article is achieved.
More to the point, you don't need to have HP's budget to have the kind of tailored messaging that's proved so effective in this case study. A single, well breifed, unscripted caller can deliver the same kind of results for you...
http://www.btobonline.com/apps/pbcs.dll/article?AID=2010301189973
Category: Industry News
RSS Feed
Your comments:
What's your view? (are you registered?) login to leave a comment.
(Forgotten your password?)