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Telemarketing Survey

Posted January 04 2010 | by Niall Habba | Category: Industry News

Once again, The Telemarketing Company has sponsored the Telemarketing Survey run by B2B magazine. As always, the results throw out some suprises. One of the less suprising&nb..
Posted January 04 2010
Category: Industry News

HP and B2B Telemarketing

Posted January 28 2010 | by Niall Habba | Category: Industry News

Here's a good story on the use of telemarketing by HP in the US. Major organisations are using B2B Telemarketing as part of an intelligent marketing mix to drive really stro..
Posted January 28 2010
Category: Industry News

Data and Lead Nurturing

Posted April 20 2010 | by Niall Habba | Category: Industry News

This week saw the welcome news that marketing spend across the UK is increasing again after two and a hal..
Posted April 20 2010
Category: Industry News

Telemarketing and the Which? Survey

Posted September 06 2010 | by Niall Habba | Category: Industry News

The Perception of Telemarketing

I saw a recent opinion piece in Marketing Week discussing the poor perception of telemarketing by prospects and existing customers..
Posted September 06 2010
Category: Industry News

Tailored Messaging

Posted April 12 2011 | by Niall Habba | Category: Industry News

I've just received a marketing email from a service provider claiming five wonderful benefits that email marketers get from their chosen channel. In addition to&nbs..
Posted April 12 2011
Category: Industry News

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