Best Practice | Telemarketing Blog

B2B Telemarketing Webcast

Posted September 30 2009 | by Niall Habba | Category: Best Practice

I've recently delivered a webcast through the "best pratice" webcast channel for B2B Magazine. The title is simply "How to generate demand using B2B Telemarketing". Thou..
Posted September 30 2009
Category: Best Practice

DMA Best Practice Guides

Posted October 22 2009 | by Niall Habba | Category: Best Practice

We're sometimes approached by prospective clients with strange ideas about the best way of Telemarketing. Over the years, there have been all kinds of things which we're as..
Posted October 22 2009
Category: Best Practice

Knowledge Bank

Posted January 26 2010 | by Niall Habba | Category: Best Practice

We've just added a second white paper to the "knowledge bank" area of our website. The type of documents we aim to produce are simple "how to" guides which give practical a..
Posted January 26 2010
Category: Best Practice

Sales vs Marketing and Sales Lead Scoring

Posted January 22 2010 | by Niall Habba | Category: Best Practice

A question was recently posed on B2B Magazine’s Linkedin forum which effectively asked whether sales teams should be allowed to “reject” leads which had been produced fo..
Posted January 22 2010
Category: Best Practice

Silent Calls and Predictive Diallers

Posted March 29 2010 | by Niall Habba | Category: Best Practice

We were pleased to see the maximum level of fine for outbound telemarketers generating excessive "silent calls" has been increased: Posted March 29 2010
Category: Best Practice

Should You Mail First or Call First?

Posted April 26 2010 | by Niall Habba | Category: Best Practice

A common question asked by our client base is "should I send out an email and follow up using telemarketing, or should I call my prospects "cold" and use email for fo..
Posted April 26 2010
Category: Best Practice

Pay Per Lead vs. Hourly Rate

Posted June 09 2010 | by Niall Habba | Category: Best Practice

How should you pay a Telemarketing agency? Since we started operating in 1990, a small but persistent percentage of the prospects that we speak to have ..
Posted June 09 2010
Category: Best Practice

Using Telemarketing to Deliver Insight

Posted August 25 2011 | by Niall Habba | Category: Best Practice

It’s self evident that organisations need a thorough and up to date understanding the needs of their clients if they are to effectively shape, and in turn sell, their products and s..
Posted August 25 2011
Category: Best Practice

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