Blog

HP and B2B Telemarketing

Posted January 28 2010 | by Niall Habba | Category: Industry News

Here's a good story on the use of telemarketing by HP in the US. Major organisations are using B2B Telemarketing as part of an intelligent marketing mix to drive really strong results. Digital and social media are undoubtedly the focus of the moment, but the fact remains that spe..
read more . .

Knowledge Bank

Posted January 26 2010 | by Niall Habba | Category: Best Practice

We've just added a second white paper to the "knowledge bank" area of our website. The type of documents we aim to produce are simple "how to" guides which give practical advice in plain language for busy marketers. The latest covers buying B2B data for Telemarketing a..
read more . .

Sales vs Marketing and Sales Lead Scoring

Posted January 22 2010 | by Niall Habba | Category: Best Practice

A question was recently posed on B2B Magazine’s Linkedin forum which effectively asked whether sales teams should be allowed to “reject” leads which had been produced for them through marketing activities (which would include telemarketing). In our view the answer is an emphati..
read more . .

Telemarketing Survey

Posted January 04 2010 | by Niall Habba | Category: Industry News

Once again, The Telemarketing Company has sponsored the Telemarketing Survey run by B2B magazine. As always, the results throw out some suprises. One of the less suprising results is that 39% of respondents say that their use of Telemarketing has increased over the last 12 mo..
read more . .

Telemarketing and Data

Posted November 23 2009 | by Niall Habba | Category: B2B Data

It's a common complaint of clients of telemarketing agencies that when campaigns are not performing the agency just "blames the data". There's no doubt that in many cases this is entirely justified - it's all too easy for an agency which doesn't have the skills required to point the fi..
read more . .

DMA Best Practice Guides

Posted October 22 2009 | by Niall Habba | Category: Best Practice

We're sometimes approached by prospective clients with strange ideas about the best way of Telemarketing. Over the years, there have been all kinds of things which we're asked to do and won't. They have ranged from tricking switchboard operators into thinking telemarke..
read more . .

B2B Telemarketing Webcast

Posted September 30 2009 | by Niall Habba | Category: Best Practice

I've recently delivered a webcast through the "best pratice" webcast channel for B2B Magazine. The title is simply "How to generate demand using B2B Telemarketing". Though I say so myself, it's a good primer for anyone considering using Telemarketing to help drive B2B sa..
read more . .

New Website Launch

Posted September 29 2009 | by Niall Habba | Category: Company News

Today our new website goes live after months of work. We've completely revised the site to enable visitors to more easily see our vast experience across many vertical sectors gained over 20 years of operation. We've also added a "Knowledge Bank" area which will be full of best pra..
read more . .

HEADLINES

TTMC Blog

Combined categories: