TTMC Blog

Voice - the channel of choice

Posted December 05 2012 | by Niall Habba | Category: General

A particularly "provocative" post was recently added to several linkedin groups claiming that Telemarketing was dead and asking who in their right mind would use it as a channel and why.   Our response was as follows - as it links to se..
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Using Telemarketing to Deliver Insight

Posted August 25 2011 | by Niall Habba | Category: Best Practice

It’s self evident that organisations need a thorough and up to date understanding the needs of their clients if they are to effectively shape, and in turn sell, their products and services. B2B sales are underpinned by a firm grasp of the business pains which prospective clients suffer from a..
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To Outsource or not to Outsource...

Posted June 03 2011 | by Niall Habba | Category: Outsourcing

Contrary to what most B2B telemarketing agencies will tell you, there are many organisations that shouldn’t consider outsourcing their work. Plenty of businesses deliver great telemarketing results in-house, generating sales ready, high quality leads and appointments for their sales teams to ..
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Tailored Messaging

Posted April 12 2011 | by Niall Habba | Category: Industry News

I've just received a marketing email from a service provider claiming five wonderful benefits that email marketers get from their chosen channel.   In addition to the slightly dubious assertion that it offers the best ROI of any marketing activity (really...? always....
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Case Studies and Testimonials

Posted April 08 2011 | by Niall Habba | Category: Company News

In the last four weeks we've added eight new case studies to our website, along with client testimonials. We're pleased to share the good news when we delight our clients and the range of industry sectors that the testimonials cover is indicative of our cross sector expertise and ..
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Telemarketing and the Which? Survey

Posted September 06 2010 | by Niall Habba | Category: Industry News

The Perception of Telemarketing

  I saw a recent opinion piece in Marketing Week discussing the poor perception of telemarketing by prospects and existing customers, Although the comment and the survey itself are focussed on consumer Telemarketing, the observations hold ..
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A Telemarketer's View of Gatekeepers

Posted July 26 2010 | by Niall Habba | Category: General

Martin Blain, Sales Director of Office Response, recently posted a great blog item here: http://www.office-response.co.uk/blog/2010/07/a-gatekeepers-view-of-telesales-calls/. I was invited to respond ..
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Pay Per Lead vs. Hourly Rate

Posted June 09 2010 | by Niall Habba | Category: Best Practice

How should you pay a Telemarketing agency?   Since we started operating in 1990, a small but persistent percentage of the prospects that we speak to have insisted on a "pay per lead" or "pay per appointment" model. It's far less common than it used to be, but w..
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Should You Mail First or Call First?

Posted April 26 2010 | by Niall Habba | Category: Best Practice

A common question asked by  our client base is "should I send out an email and follow up using telemarketing, or should I call my prospects "cold" and use email for follow up?". Most telemarketing campaigns have a degree of integration with other channels - Integration..
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Data and Lead Nurturing

Posted April 20 2010 | by Niall Habba | Category: Industry News

This week saw the welcome news that marketing spend across the UK is increasing again after two and a half years in the doldrums. This is a great development, but two key trends we've seen suggest that the pattern of ..
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Silent Calls and Predictive Diallers

Posted March 29 2010 | by Niall Habba | Category: Best Practice

We were pleased to see the maximum level of fine for outbound telemarketers generating excessive "silent calls" has been increased:   http://www.marketingweek.co.uk..
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HP and B2B Telemarketing

Posted January 28 2010 | by Niall Habba | Category: Industry News

Here's a good story on the use of telemarketing by HP in the US.  Major organisations are using B2B Telemarketing as part of an intelligent marketing mix to drive really strong results. Digital and social media are undoubtedly the focus of the moment, but the fact remains that spe..
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Knowledge Bank

Posted January 26 2010 | by Niall Habba | Category: Best Practice

We've just added a second white paper to the "knowledge bank" area of our website. The type of documents we aim to produce are simple "how to" guides which give practical advice in plain language for busy marketers. The latest covers buying B2B data for Telemarketing a..
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Sales vs Marketing and Sales Lead Scoring

Posted January 22 2010 | by Niall Habba | Category: Best Practice

A question was recently posed on B2B Magazine’s Linkedin forum which effectively asked whether sales teams should be allowed to “reject” leads which had been produced for them through marketing activities (which would include telemarketing). In our view the answer is an emphati..
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Telemarketing Survey

Posted January 04 2010 | by Niall Habba | Category: Industry News

Once again, The Telemarketing Company has sponsored the Telemarketing Survey run by B2B magazine. As always, the results throw out some suprises.   One of the less suprising results is that 39% of respondents say that their use of Telemarketing has increased over the last 12 mo..
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Telemarketing and Data

Posted November 23 2009 | by Niall Habba | Category: B2B Data

It's a common complaint of clients of telemarketing agencies that when campaigns are not performing the agency just "blames the data".   There's no doubt that in many cases this is entirely justified - it's all too easy for an agency which doesn't have the skills required to point the fi..
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DMA Best Practice Guides

Posted October 22 2009 | by Niall Habba | Category: Best Practice

We're sometimes approached by prospective clients with strange ideas about the best way of Telemarketing. Over the years, there have been all kinds of things which we're asked to do and won't. They have ranged from tricking switchboard operators into thinking telemarke..
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B2B Telemarketing Webcast

Posted September 30 2009 | by Niall Habba | Category: Best Practice

I've recently delivered a webcast through the "best pratice" webcast channel for B2B Magazine. The title is simply "How to generate demand using B2B Telemarketing".   Though I say so myself, it's a good primer for anyone considering using Telemarketing to help drive B2B sa..
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New Website Launch

Posted September 29 2009 | by Niall Habba | Category: Company News

Today our new website goes live after months of work. We've completely revised the site to enable visitors to more easily see our vast experience across many vertical sectors gained over 20 years of operation.   We've also added a "Knowledge Bank" area which will be full of best pra..
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